I made a highly technical engineering offer easier for business buyers to enter without stripping away its specialist depth.
The Data Swiss offers data engineering, machine learning and analytics expertise. The original communication was technically credible, but the path from capability to business value was difficult to scan.
I reorganized the experience around buyer questions, then built a modular visual language that could explain systems, people and project evidence without falling back on generic technology imagery.
The “before” views below are restrained reconstructions of the earlier communication problem. They show the UX gap without pretending to be archived production screenshots.
We help organizations with data engineering, analytics, cloud platforms and machine learning.
The shapes are not decoration placed around the interface. They behave like data moving through a system: grouping, splitting, connecting and resolving into readable outcomes.
Scroll into the system. The identity assembles from independent data units, then settles into one readable mark.
The internal pages keep the same rules but change their composition to match what the visitor needs to understand next.
Capabilities progress from a scannable overview into specific engineering practices, tools and business context.
Project lists stay quiet and selectable. Individual case studies open into evidence, technology and outcome sections.
The brand system shifts from abstract infrastructure to the distributed team, founder story and global presence.
The Figma source includes dedicated loading and Lottie explorations. I translated that thinking into a page-level choreography, so motion explains the content instead of repeating one entrance everywhere.
Independent blocks arrive, align and resolve into the hero identity.
A continuous block sequence makes the engineering offer feel like one connected practice.
A directional sequence introduces project proof, then settles so the evidence stays readable.
Distributed team points activate across a wide field, turning global reach into a human story.
Each major claim is paired with a real screen or a clearly labelled reconstruction. No invented performance figures are used.
The final site gives business buyers a clear entry point, gives technical evaluators enough depth to continue, and gives The Data Swiss a visual system people can recognize before they read the logo.
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