I redesigned the full buyer journey so the offer, student proof, free resources and application path support one clear decision.
Ecomverse combines a digital course platform, weekly coaching and a founder community. The earlier site held plenty of information and proof, but visitors had to assemble the story themselves.
I reorganized the website around the questions a prospective student asks: Is this for me? How does it work? Can I trust the outcome? What happens after I apply? The redesign connected those answers across the homepage, education pages, VSL, reviews, pre-demo and confirmation states.
conversions after the website redesign
The client credits the start-to-finish process: deciding what belongs at the top, where service explanation and testimonials should appear, then carrying the wireframe through visual design, technical fixes and launch support.
Source: the client's published testimonial. The metric is attributed feedback rather than independent analytics verification.
A prospective client should not need a follow-up interview to understand the work. These are the five questions the redesign answers.
I turned disconnected content into a guided buyer journey. The redesign clarified the opening promise, introduced proof earlier, distributed video testimonials throughout the story, created lower-friction free resources and kept the application experience consistent after the first click.
The strongest design lever was proof timing. Trustpilot, member-generated revenue and real student videos appear before a visitor has to make a high-commitment decision. This is a UX inference from the live page structure. The near-3× result comes from the client’s testimonial and does not isolate a single causal factor.
SEK is Swedish krona. The live figure represents cumulative revenue reported from members’ stores. It is separate from Ecomverse company revenue, my project fee and redesign analytics. It turns a broad education promise into visible commercial activity and gives the visitor a concrete reason to keep reading.
Video lets prospects see a real person, context and outcome together. A broad interview library also answers the quiet question, “Is there someone here like me?” The videos support the homepage, results section and application journey instead of living in a single isolated gallery.
Every page carries one part of the decision. The free course creates a low-risk first step. The VSL explains the method. Interviews make outcomes specific. The FAQ resolves practical concerns. The application and confirmation states preserve momentum through the final action.
The values evolve as Ecomverse updates its website. Their design role stays consistent: independent trust, commercial activity and speed to first progress.
A third-party signal reduces reliance on brand-authored claims.
Cumulative member-store revenue makes the scale of participation tangible.
A specific milestone helps a new visitor imagine an achievable first step.
Live Ecomverse claims reviewed September 2026. These figures describe Ecomverse member outcomes. They are not independent analytics for this redesign.
The source sitemap defines a complete content and sales system, including education, proof, lead capture, application support and post-action continuity.
The redesign retains the strongest credibility signals, but gives each one a deliberate place in the reading sequence.
The headline explains the desired change before the visitor meets program detail.
Trustpilot, student revenue and video evidence answer doubt where it forms.
The free-guide CTA creates a lower-friction first step while the application path remains available.
The homepage does not hide student stories inside one decorative carousel. Video, review and result evidence are distributed around the claims they validate.
The books are functional entry points, not decorative merchandise. Each one addresses a different stage of readiness and gives Ecomverse a relevant reason to continue the conversation.
A focused resource for visitors still evaluating what to sell.
A practical bridge from curiosity to the first visible build step.
A structured reference for visitors who need the full path before applying.
Orange signals action, teal supports explanation, and a custom icon family makes e-commerce concepts recognizable before a visitor reads the supporting copy. Reusable rules let new lessons and landing pages feel part of the same product.
The source design file and sitemap show a system that extends well beyond the homepage.
One promise, Trustpilot, member revenue, student videos and a clear route into Mastery.
View live pageA free course covers product research, roadmap, mindset, goals and viral marketing before asking for a larger decision.
View live pageThe method, quantified proof and application questions prepare the visitor for a more committed conversation.
View live pageA broad library of named stories, timeframes and revenue milestones helps different prospects recognize themselves.
View live pageCost, timing, experience, financing and the application process are answered before they become sales-call friction.
View live pageThe confirmation state keeps context after submission and makes the next step feel expected.
View live pageThe client reported that conversions almost tripled. The design rationale behind that result is visible throughout the site: sharper message sequencing, proof at the point of doubt, useful lead magnets, consistent calls to action and continuity after application.