Engineers needed evidence.
CTOs and engineering teams had to understand the platform, its building blocks and the way Vastly supports digital product delivery.
Signal: product detail, code, workflow and architectureCase study / Enterprise SaaS
Vastly
Enterprise website system for technical and executive buyers
I designed an eight-page Webflow marketing system that helped an enterprise technology platform speak credibly to engineers and clearly to executive buyers.
My role
UX strategy
Information architecture
Visual design
Interaction direction
Webflow build
Client VastlyDeliverables Eight-page enterprise websitePlatform Webflow
- Client
- Vastly, formerly Company.com
- Business
- Enterprise solution as a service
- Audience
- CTOs, engineers, CEOs and purchasing leaders
- Deliverables
- Information architecture, visual system, interaction direction and Webflow build
- Source
- Client questionnaire, eight-page scope, brand assets and platform material
The communication problem
One platform had to survive two very different evaluations.
Vastly combined a technology platform with strategy and engineering services. Technical decision-makers needed to see credible platform signals, code patterns and product depth. Executive buyers needed a faster explanation of time, risk and business value. The website had to support sales conversations, attract new visitors and lead qualified prospects toward a demo or consultation.
Executives needed the point.
CEOs and purchasing leaders needed a clear view of speed, reduced risk and the business case for working with one connected team.
Signal: outcomes, service clarity and a direct consultation pathInformation architecture
Eight pages, sequenced around intent.
I separated platform education from consulting persuasion while keeping one recognizable Vastly system. Each route answers a distinct evaluation question, then reconnects the visitor to the wider offer and the demo path.
Home
Introduces the platform, service model and reason to engage.
Platform
Explains the connected technology foundation.
Wave LCAP
Turns a technical product into a structured product story.
Marketplace DXP
Frames the experience platform and its use cases.
Generative AI
Connects emerging capability to practical enterprise work.
Strategy
Builds consulting authority for executive readers.
Engineering
Shows delivery depth and implementation capability.
Demo
Captures the context needed for a useful sales conversation.
Visual decision
Product light. Consulting dark. One logic underneath.
The product side uses a lighter interface language, subtle gradients and familiar platform cues. Consulting pages shift into a darker, more authoritative world. Typography, spacing, components and calls to action keep both modes connected.
Fresh, technical and interface-led.
Product screenshots, code-box patterns and layered panels make the platform tangible without turning every section into documentation.
Measured, credible and outcome-led.
Darker surfaces and tighter message hierarchy give strategy and engineering services the authority expected by enterprise buyers.
From source to system
Strategy moved into reusable Webflow decisions.
The build connected audience logic, page architecture, component rules and interaction direction before handoff.
Audience split
Mapped technical and commercial questions separately.
Page intent
Gave every page one primary job in the evaluation journey.
Visual modes
Created light product and dark consulting expressions.
Interaction
Used product motion and interface cues to explain capability.
Webflow
Translated the system into an editable eight-page build.
Delivered outcome
A clearer enterprise story for sales and discovery.
The delivered system gave Vastly one connected website for platform education, consulting credibility and demo lead capture. Engineers could reach technical proof without losing context. Executive buyers could understand the commercial value without navigating a product manual.
Book a clarity call ↗Two audiences, one brand
Technical and commercial narratives stay distinct while sharing a recognizable design system.
Eight connected page intents
Each route answers a specific evaluation question and returns the visitor to the wider Vastly offer.
Lead capture with context
The consultation journey collects enough information to begin a useful sales conversation.
Editable Webflow delivery
Reusable structure and components support continued content evolution after handoff.