Better questions.
Clearer decisions.
Practical guides to websites, content and AI sales agents. Understand what your business needs before choosing what to build.
A practical next step
for each stage.
Clear explanations, useful checklists and examples from my design work.
Where an AI sales agent can help your business.
Choose a useful first job for an AI sales agent. Compare website voice, chat and phone, plan the handoff and understand setup costs.
Read the guide Website clarityPeople visit your website. Why aren’t they enquiring?
A practical website review covering offer clarity, relevant proof, decision-making and the contact journey before you commission a redesign.
Read the guide Shopify & commerceA better Shopify store answers the buyer’s next question.
Plan a Shopify redesign around product understanding, comparison, trust and checkout confidence, with a practical product page checklist.
Read the guide Search & monthly contentSEO pages or blog posts: what should you publish next?
Choose between a service page and a useful guide, plan two distinct monthly SEO pages and connect content to an appropriate customer next step.
Read the guide Brand & identityDoes your website need a new brand, or a clearer expression of it?
Decide what to keep and what to change before a website redesign, from brand recognition and visual consistency to a usable identity system.
Read the guide Product UXWhen a product feels complicated, redesign the decisions first.
A practical product UX review for complex interfaces: roles, tasks, states, recovery and realistic prototypes before visual polish.
Read the guideWhat needs to work better
in your business?
Start with the situation. I’ll help you choose the right first project.
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